Wilkinson Sword Partnership

Press Release: 14th April 2016

Personal Care Brand to Support British Fencing

British Fencing is delighted to announce the start of a partnership with world-recognised personal care brand, Wilkinson Sword.

As part of the partnership, British Fencing will provide a comprehensive share of its rights including athlete appearances, brand exposure and bespoke events.

Speaking about the start of the partnership, British Fencing’s Chief Executive, Georgina Usher, said; “We are delighted to welcome Wilkinson Sword as our first Official Partner on our #RoadtoRio campaign. The Wilkinson Sword brand has a strong historic connection with fencing and together we look forward to writing a new exciting chapter in the sport. Not only will this partnership support our Olympic squad, but it will also provide some fantastic opportunities for a new audience to connect with fencing.”

World No 8 and recent World Cup winner James Davis, said; “Sponsorship plays such an important role in achieving success in Olympic sports and this backing is a real vote of confidence in the squad as we prepare for Rio.  I’m proud to be associated with such a well-known household brand.”

Speaking on behalf of Wilkinson Sword, Lucy Oxley, Marketing Manager North West Europe, added; “We’re delighted to be supporting British Fencing on their #RoadtoRio campaign. Our strong British heritage and historical sword making expertise make British Fencing the perfect partner for the Wilkinson Sword brand.”

British Fencing’s Chairman at the time of the partnership, David Teasdale, added; “With our men’s foil team already reaching qualification standard and more athletes preparing to join them, we are delighted to welcome Wilkinson Sword into our partner team ahead of Rio.”